LEAD GENERATION ON FACEBOOK

LEAD GENERATION

In today’s world it’s difficult to find customers or convert one, unless you have access to digital marketing tactics. Digital marketing emphasizes on a concept that allows your brand to reach the desired audience in a seamless and effective manner. This concept is Lead Generation. Lead Generation is an excellent technique to reach your potential customer if handled perfectly.

Lead Generation means initiating the consumer interest, in other words making people enquire about your products or services, later converting them into potential customer. Lead Generation allows more means to connect with your potential customers.  Lead Generation is the most crucial factor in Sales Funnel. It can be a boom for your business if done accurately and on perfect platforms.

FACEBOOK MARKETING

Facebook is a Social Networking site. It has millions of users which in turn leads to humongous data. That means there are numerous potential customers out there and you can convert them into your existing customers through Facebook. Facebook has users from almost all the major age groups, which makes it a perfect platform for lead generation. Facebook gives good amount of Lead Generation results along with many other social networking sites

Facebook provides a seamless Lead Generation experience. When you are ready with your ad assets and your target audience, feed it to Facebook and it will showcase the same to those target audience. When your ad grabs attention and clicks, Facebook will automatically fill in all the details of that user. The user has to just tap on submit making sure that he/she is interested in your brand and bang! you have generated your Lead.

After receiving the details you can start your marketing to your potential customer. If a person filled the lead means there are high chances that he/she can become your customer. Lead Generation depends on how engaging and convincing your post is, good post and perfect set of target audience has capacity to generate many Leads.


Branding Agency

GRAPHICS DESIGNING

Graphic Design is a form of art and at Aghori Media House Pvt. Ltd. we are a group of young creative graphic design artists who come up with unique, creative, meaningful, abstract and eye-catching graphic designs that help in developing a creative and inventive ad for your branding or business marketing purpose.

Our graphic design artists do a job that is goal-oriented and result-based. They are responsible for designing content for products and various activities related to print, advertising, websites, magazines, brand identity, personal identity, etc.

Here, we grant the liberty to our graphic designers to express imagination and creativity to the fullest. Whatever you imagine and visualize can be put in the form of display for others to appreciate, admire, and even criticize.

Learning new techniques and skills gives us the advantage of being at the top of the line. We function with an upgraded set of skills and techniques for fulfilling your purpose or target.

Different projects require a different approach and this gives us an opportunity to explore more into the market and get the best results.

Graphic Design

Just as art is a form of communication, graphic design is a COMMUNICATION medium, where the art is speaking with people. Symbols and gestures are effective ways of understanding any concept. Today in this new world and generation of new technology and advancement, we put in the required efforts to communicate and deliver the best results from our service.

Graphic design makes you stand apart from the crowd and gives your brand an iconic limelight. Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made.

A graphic design delivers a message of trustworthiness, acceptability, believability, and professionalism. Presentation and perception can make or break any business. People are looking for signs of professionalism to convince them that they can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design, which you won’t regret at Aghori Media House. As we provide that service in an impressive and effective manner.

What are you waiting for? Time and tide wait for none, so grab this sublime service and grow your business like a professional does


FACEBOOK MARKETING

SOCIAL MEDIA

About 90% of marketers around the globe claimed that social media generated immense exposure and growth for their company, and that’s only one of its million advantages. Social networks are now a considerable part of every marketing strategy. The benefits of using social media are so significantly important that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It is evident that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using this platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, out of which, 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

Intensively Escalated Brand Awareness

Social media is one of the most cost-efficient digital marketing platform used to syndicate content and increase your business’ availability & visibility. A social media strategy will greatly increase your brand recognition since you will be engaging with a vast and varied audience of consumers. To gradually initiate, create social media profiles for your business and begin interacting with others. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business.

Increased Inbound Traffic

The people who are accustomed to your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more toil and trouble reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. Different people come with different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform completely because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

Advanced and Boosted Search Engine Rankings

When brands are interactive by sharing content, commenting, and posting on social media, it epitomizes a brand. People choose to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better the impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business. People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

SOCIAL MEDIA MARKETING

Pure Customer Satisfaction

Every client interaction on your brand’s social media accounts is a scope to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media gives access to you to address the matter using interpersonal dialogue. A brand dedicated and devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint. So we assure you to deliver pure customer satisfaction through our services.

Build Loyal Customers to your business/brand/company

Our motto is to develop a loyal customer base for your business and increase more inbound traffic to your different social media platforms. This definitely gives you 100% result in increased sales and search engine optimization. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

Let us get started ladies and gentlemen!

It’s crystal clear that social media marketing has its unique and effective advantages, so if your business doesn’t already have the appropriate profiles, Aghori Media House Pvt. Ltd. is at your service! As mentioned, ask people relevant to your business to “like” and “share” or “subscribe” your page to help build your profile. With consistent effective updating, our right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business. Here we are!


CONTENT WRITING

CONTENT WRITING

You are not alien in this world if you are looking for the best Content Writing Services that can enhance and increase the value of your content on your social media, website, profile along with increasing website traffic and driving sales. Content writing plays a crucial role in presenting any brand, business or may it be anything. People always like to read the creative content which they find in their own likings. Sometimes some catchy words and phrases may be stuck in your mind and you keep saying that repeatedly throughout the day. This is a marketing strategy to write creatively in order to attract your customers and simultaneously promote your brand.

Content writing helps to bring loyalty to customers with your brand. Because the customers trust what your brand says and that’s where the content writing stands apart. Content Marketing Institute reported that 65 percent of content marketers say their biggest challenge is producing enough content to satisfy market demand. Fresh, high-quality content results in more leads and conversions, and improved search engine rankings. But it’s not easy to create an arsenal of timely, well-written content to satisfy your audiences’ interest and position your company as a thought leader.

Here are some listed and proven benefits of content writing services:

Creates a Voice for Your Company.

When a client/customer visits your website, they’re interested in learning and gathering more knowledge about what it would be like to work with your company. Strong website content establishes and enhances your brand voice and maintains a consistent persona across all media channels.

Increases Search Engine Rankings.

Along with creating a large quantity of content, it’s important to publish high-quality content. Google unleashes web crawlers that analyze web pages and backlinks and ranks your site accordingly. Headlines and Meta descriptions are vital in raising your search engine rankings.

Gives Old Content New Life.

The edge to edge time commitment it takes to write completely new content frightens companies. Before creating entirely new content, evaluate the information already on your website. Many times, this content can be refreshed and repurposed to create new, more relevant content that appeals to your audience and drives action. This information can also be used to create other types of content, including webinars, podcasts, and infographics that can reach a wider audience and increase your web presence.

Boosts Conversions.

A healthy and resolute action on your web page increases conversions. The call to action prompts your customer, visitor or lead to take action. This action might be to download a case study, sign-up for newsletter, attend an event or contact your firm. It must be eye-catching, creative, short, simple and informative. It also needs to be displayed effectively on your website so that visitors can easily access it and you can increase web traffic.

Benefits of Content Writing

There are several options to choose from for people who aspire to have fulfilling services like:

  • Academic Writing
  • Article Writing
  • Profile Writing
  • Business Writing
  • Freelance Writing
  • SEO Content Writing
  • Website Content Writing
  • Technical Writing

As we provide content writing services we make assure to care for your all content writing requirements. High-quality content writing plays an important role in marketing success and lead generation.

We understand this and are here to provide you with the best fresh result-driven content to satisfy your needs.

We totally understand to stand out from the rest and to do so, our versatile content writers do the following things before presenting you with your aspiring content writing results:

These qualities give you a result-driven success:

  • Generating effective and eye-catching headlines.
  • Create user attention on reading the first starting sentence.
  • Doing in detail and profound research on the content topics.
  • Focus on Purpose
  • Optimize digital content.

Hence we do believe that you need the best content services and here we are to level-up-to your aspiring standards and progress towards a journey called success with 360-degree advertising solutions around to see and explore!


DIGITAL MARKETING

DIGITAL MARKETING

Earlier food water and shelter were the basic necessities of human survival. But now is the generation that requires the internet to meet the basic survival needs. It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online.  If you are having your own business or brand, it is highly advisable to make use of Digital Marketing where you get a platform to promote and socialize your business’s market value and increase sales crazily! The simplest reason is that we are all connected with the internet which makes it a global platform for business markets to grow and bring outstanding results, using the benefits and services of digital marketing. It becomes an integral part of the advertising agency to provide digital marketing services. According to a survey in 2018, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago.

Digital Marketing enhances the marketing strategy of your company or brand.

If you analyze the reality of internet usage, according to a social media survey it is found that 22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are using it every day. You can say that a fair amount of population is active on social media platforms.

This is where you get the best chance to promote and do the right ‘Digital Marketing’ to empower and enhance your company or brand to the pinnacle and climbing the steps for your brand’s success.

 At Aghori Media House Pvt. Ltd. we have the set of professionals who put in untiring efforts to understand your company’s requirements. With affordable digital marketing tactics, small businesses can get more for their marketing spend.

DIGITAL MARKETING

This is totally different from traditional marketing. It costs much less than the same and delivers effective results with satisfaction. Our strategical digital marketing includes:

 In-depth research about the market

Planning and plotting the right graph of success

Our tactics are the most cost-effective way to market your business.

We measure success over time as we move with digital marketing to highlight targeted success with a timeline.

We target your ideal buyers.

People who are new and unaware are called ‘new buyers’, and they usually start-off buying online rather than going to a shop or mall so it gives us an opportunity to target such audiences and get great results.

Your customers are on social media, and our high-grade digital marketing services help you reach them.

Our SEO and local SEO helps you reach more qualified buyers online.

Digital marketing helps you connect with mobile customers.

You can easily and quickly adapt to your strategies and tactics for the best results.

It is clearly evident that there are many benefits of digital marketing that will transform & enhance the way that your business can reach and engage your target market. Digital marketing is by far the most effective method to reach maximum target audience.

It’s important to have a sound digital marketing strategy before you jump into creating and distributing content or launching digital ad campaigns. Consider what your overall business goals are and create digital marketing goals that align with these objectives. Then, you’ll want to create customer avatars, determine which digital marketing strategies you will use, and develop a plan for implementation and measurement.

If you need help developing a strategy or creating content, the digital marketing experts at Aghori Media House Pvt. Ltd. are here to help. Our team will enable your business to take advantage of the many benefits of digital marketing by providing a variety of effective services such as Search Engine Optimization (SEO) and Social Media Management.

Hurry Up! Subscribe to our marketing services as we are eager to work with you and prove ourselves with best results.


CONTENT MARKETING

Today we will learn a brief on Content Marketing and how it helps to

1.   Improve lead generation
2.  Escalate brand awareness
3.  Increase website traffic

Sales are the most vital aspect of any business enterprise. Content Marketing plays a pivotal role in increasing sales for your business. Let us learn what it entails.

What is Content Marketing?

Content marketing is a process of generating, publishing and promoting content to attract customers. However, content is not limited to the textual mediums like a blog post or a newsletter. It also includes interactive mediums like videos, podcasts and engaging social media creatives. Content marketing aims at escalating your brand awareness. It acts as a guideline to create engaging content and effectively promote it on various platforms. Interactive content with high reach further fuels your lead generation process, which in turn leads to more sales and revenue.

Why content marketing is important for your business?

Now that we know what content marketing is, let us learn how it can contribute to your business.

  • Customer Engagement: The interaction of your customers with your brand plays an important role in generating sales. When consumers engage in conversations to learn more about your offering, it implies that they trust you. You have been successful to grab their attention amidst other brands. And now you need to maintain it throughout.
    You can keep your consumers interested, by quickly replying to their queries, attending to their concerns about your offering and updating engaging content. Customer engagement motivates your potential buyers to make a purchase and your existing customers to maintain their brand loyalty. The emotional attachment that your loyal customers have for your brand should be respected.
  • Brand awareness & Lead Conversions: An effective content marketing strategy escalates your brand awareness. It aims at distributing the right content through the right channels to generate maximum leads. Through this process, one can generate relevant lead magnets to entice potential consumers. Content marketing encompasses an intensive process of research that allows you to map your ideal customer. It efficiently assists you in creating your buyer persona.
    With a concise identity of an ideal buyer, creating relevant content becomes easier. From engagement content to lead generation content, you are in a better position to target your desired audience. Lead conversions better take place when you target the right buyer, with effective content, through the relevant platforms.
  • Innovation: The strategy that focuses on the ideal buyer also motivates the company towards innovation. The reviews of customers along with their suggestions further paves the way for new ideas. The marketing team can tap into this data and brainstorm with these ideas to create new products. Loyal customers have a bond with your brand, they genuinely communicate to share ideas they want to be delivered. Content marketing can assist you in monitoring these conversations which in turn contributes to new fruitful upgrades.

4 Key features of a Content Marketing strategy?

A productive content marketing strategy is your answer. A content marketing strategy meticulously outlines the essential details like the topic to provide content on, the format in which it should be addressed, the writing style, and the artistic approach to present it. Following is a list of some essential requisites to include in your content strategy.

1. Customer-centered content: Content creation involves intensive research to ensure that relevant content is being published. The process begins by researching the right content topic. The one that is demanded by your audience. You want to write something that will be read by someone. Not just anyone though, by your target audience.

  • How to determine what to write?

Though learning from your competitors may not sound a good idea to begin your content creation, but, pragmatically, it is. Your competitors have customer engagement and hence the formula to their requirement of content. Research your competitors and their ideas behind their content creation. It will only help expand your horizon of creativity if you utilize it wisely.
You can research a popular blog on your industry and study its components. The research will enable you to acknowledge what your audience wants. Study the engagement on each post and work your way up to create content relevant to that subject. Learn how, why and what factors that entice the audience to follow the information so relentlessly. Don’t limit yourself to one particular resource. Explore your possibilities. Research extensively before beginning your process of content creation.

2. SEO Content: Create content to rank it on search engines. SEO content revolves around keyword research. It might surprise you, but your heading is equally important to the rest of your content. If your visitor doesn’t find your heading engaging or impressive, they wouldn’t even consider reading the content, however resourceful it might be. Focus on the highest-ranking keywords for that particular industry. Inculcate them in your content as well your heading to increase your chances of ranking.

  • How to optimize your content?

Use odd numbers instead of even. Surprisingly odd numbers get more clicks than the even ones. You can use digits in your headline to grab the attention of the reader. People are looking for quick solutions, and headlines with digits are said to help them more.
Keep your introductions short (5-6 sentences) and write as you talk. Learn to keep it simple yet engaging. Tune in to the style of your audience while sounding professional.
Keep your post visually enticing as well. The more visuals you add the better, to keep your visitors intact. When your content is appealing, your visitors are more likely to revisit your site on your next content post.

3. Online Presence: Where a better place to monitor your customer’s choices than online. Online platforms present a great opportunity to monitor the conversations of customers with your brand and also related to your brand. They bring to light the various queries the consumers want to be resolved.
Aim to create engaging content through various online platforms. Utilize the availability of blogs, videos, infographics, podcasts, lead magnets like surveys and quizzes, effectively. Focus on generating content through these mediums to reach a wide range of audiences in a decent schedule. Your audience is communicating on a regular basis, listen, monitor and upgrade.

4. Promotion: It might surprise you, but email bags the slot for the number one promotion tool when it comes to content marketing. Your subscribers are the people who are in awe of your content. They want to see, hear and read more of you than anyone else. They are your earnest followers who wouldn’t shy away from sharing your content with their known circle. Maintain this tool and entertain your subscribers, it is worth the effort.

Content Marketing Campaign

A content marketing campaign includes all your actions to drive sales using a content marketing strategy. A content marketing campaign must focus on a few factors to perform efficiently, amidst the growing competition. It should be designed to offer valuable input to the target audience. The kind of input that resolves their problem or enhances their product experience. Actions should be focused on creating original content and innovative ideas. A clear vision with a focus on the target audience helps to narrow down the relevant content dismissing the nonessential information.
Do let us know if this blog was informative. Check out our other informative blogs on digital marketing.


DIGITAL MARKETING

1. Voice search

The prediction that more than 50% of online searches will be voice-based in 2020, has increased the need for implementing a voice-search friendly marketing strategy. Voice search is gaining momentum with the distribution of voice assistant devices, including Amazon’s Echo and Google Home. The increased use of voice search will compel marketers to incorporate voice technology into their digital marketing services.

How would Voice Search impact your marketing?

  • Increased value of Position Zero:

Position zero is the featured snipped box that appears above the organic google search results. The competition for no 1 ranking is slowing giving way to the competition for position zero. The advent of voice search has motivated people to search for queries by directly speaking into their devices rather than typing. Featured snippets answer the consumer questions directly. Consumers tend to ask questions to resolve their queries. Marketers must offer content that answers these specific questions searched by their audience. Organizing content in a question and answer format, using long-tail keywords instead of short-tail might help greatly. These answers increase the user experience while not letting them search further for unwanted details.

  • Inculcate mobile-friendly marketing:

Create a mobile-friendly website.
Voice-enabled devices are largely used all around the globe. To tap into the trend of voice search, marketers need to target voice-enabled devices. They need to ensure that their digital marketing strategy is efficiently applicable to these devices. In order to enhance the user experience of your visitors or customers, adapting to a voice search accessible marketing tactic becomes mandatory.

2. Extensive use of Artificial Intelligence

Artificial Intelligence is now used extensively in the marketing industry. AI can effectively predict customer behavior based on their likes. They accurately determine what your consumer is thinking, which in turn helps to bring effective changes to your branding or marketing strategies. It also helps to segregate the target audience and generate valuable leads. This ensures that the right message is delivered to the right person. AI helps to solve data errors, generate personalized data on accurate predictions based on patterns.

How does it impact your marketing?

  • Chatbot:

chatbots assist a great deal in digital marketing for companies. They deliver a quick response to your visitors, help resolve a complaint in a timely manner, monitor consumer data and offer insights. They efficiently enrich customer engagement. These chatbots make great conversation starters for your visitors. These interactive sessions can pave the way for more quality leads. The chatbots can also upsell customers to increase your brand awareness. The detailed customer profiles provided by the bot enables you to customize your services.

2. Extensive use of Artificial Intelligence

Artificial Intelligence is now used extensively in the marketing industry. AI can effectively predict customer behavior based on their likes. They accurately determine what your consumer is thinking, which in turn helps to bring effective changes to your branding or marketing strategies. It also helps to segregate the target audience and generate valuable leads. This ensures that the right message is delivered to the right person. AI helps to solve data errors, generate personalized data on accurate predictions based on patterns.

3. Predictive marketing:

Predictive marketing is a marketing technique that uses data analytics to accurately predict future customer behavior. In this dynamic environment of information and easy availability, consumer choices can change increasingly. It is therefore important to prioritize these changes to stay ahead of your competitors. Predictive marketing determines which marketing action is most likely to succeed. These insights on consumer behavior enable companies to enrich their service experience. A proactive approach to the statistical data allows the management to effectively design the next best marketing strategy. These data-driven results generate better financial benefits in the long run.

How does it impact your marketing?

  • Improved customer engagement:

With handy data of predicted forecasts relating to consumer behavior, marketing ninjas can turn past shopping trends into future buying. Social media is a great platform to interact with your potential customers and derive data on their purchasing trends. Consumers are more than happy to receive personalized buying suggestions. Providing enhanced online shopping experience can further boost a marketing strategy. Customized promotions tend to be more impactful for your audience. It enriches customer experience with your product or service. Targeted email based on the customer’s previous usage also increases your customer engagement.

  • Efficient use of Budget:

A meticulous segmentation of data allows marketers to allocate relevant funds to the relevant marketing strategy. With the wrong options out of the basket, marketers can focus on the strategies that derive maximum results. Increased engagement promotes the lead generation, which further promotes sales and revenue. A proactive decision helps in directing marketing solutions in the right direction.

4. Interactive content

However cliché it gets, Content is and will always be the king. Interactive content captures and maintains the attention of your audience. With the explosion of information and competitive marketing by sellers, interactive content has become a requisite. Your content not only has to be engaging and relevant but also accessible through various devices that are popularly used by the public. Interactive content creates more awareness and engagement than passive content. A company’s marketing strategy must mandate the use of interactive and compelling content. Interactive and SEO web content creates a lasting impact on your visitors.

How does it impact your marketing?

Online Quizzes: Social media quizzes help to escalate the reach of your brand. They help to generate new subscribers by capturing email ids of the users. It inadvertently leads to a strong email list and greater social reach. Sharable quizzes offer more reach. These quizzes entertain the audience and in turn also enrich your brand-awareness.

Infographics: Eye-catching creatives that offer a piece of information as well. Infographics create a persuasive impact on the public. They are easily sharable and can connect you efficiently with your target audience. Infographics inadvertently enrich your brand credibility, for providing an informative piece of media. This, in turn, develops a sense of trustworthiness among your target audience. Visual content is always well taken as compared to a textual one. Compelling infographics drive more traffic to your website. Once your audience has appreciated your work, they would come back for more.

Webinars: Webinars allow one to connect with a wider audience from around the globe. The company can provide some free but valuable information to help generate a lead for their services. Webinars allow you to showcase your expertise and enlighten the public on the value of your product or service.

Although extensive digital marketing trends surface the internet now and then, these four offer to be the most efficient. Marketers should sustain a proactive and open-minded approach while developing marketing strategies.


SEO

This article offers a brief on SEO (Search Engine Optimization). It also highlights some important topics like:

1.   SEO Techniques
2.  Impact On Business
3.  Free SEO Tools
4.  Role of Search Engine Crawlers

Increased website traffic indirectly equates to increased sales opportunities. When you offer quality content desired by your target audience, you tend to have more website traffic. Here, SEO plays a crucial role.

What is SEO?

Search Engine Optimization is a process of increasing and enriching your website traffic as well as escalating your brand visibility online, through organic (unpaid) search engine results. Search engines like Google, Yahoo, Bing, etc. drive enormous traffic. SEO offers to effectively utilize these search engines to drive traffic to your website. Effective SEO is customer-centric. You are required to create what they demand, to rank good on these search engines.

  • On-Page SEO
     
    On-Page SEO is the activity of optimizing web page content to rank better in search engines. You are required to enrich your website with content that is demanded by your audience. Keyword research can help you to analyze what your target audience wants to read about. You can focus on a few keywords and include them in your blogs and articles. The title tag displays a brief about your website on the search engine pages. Include a keyword in your title tag and make it as concise and clear as possible to attract your target audience. The URL of your web pages should mention the precise title of your content. It should reflect the title of the information you are providing. Internal linking makes your other content easily available for your audience. You can link back the home page or other relevant blogs. Hence your content, title tag, URL and internal linking form the base of your On-page SEO.
  • Off-Page SEO
     
    Off-page SEO, unlike on-page SEO, is the activity to optimize your website without impacting the website itself. It involves generating backlinks. Linking to high authority pages matter more than just linking. They enhance the credibility of the pages being linked. Credible websites link other credible websites that help Google to capture quality URLs. Creating content that is shareable eases the trouble of your audience. You can engage with other relevant websites and answer the searched questions or involve in commenting. Try to bring in some value to your audience through your engagement.

SEO TECHNIQUES

SEO techniques present an effective outline on how to proceed in increasing your website traffic. Here are a 5 effective ones that deliver fruitful results:

1. Audience-Centric Content: The goal of your website content should be to attract your target audience. To attract your target audience, you need to publish content that is required and searched by them. Focus all your efforts on learning about your customers. Produce engaging content and distribute it regularly through relevant channels. You can ensure engaging content with

  • visually-appealing infographics:  Our eyes move more towards eye-catching graphics than at textual content. And where our eyes go, attention flows. Creating captivating graphics including social media creatives increases your chances of having visitors.
  • Online Monitoring:  Learn about your audience by monitoring their likes and dislikes. Pay attention to the comment section. Often customers share their queries and problems through comments. Expand your social media research to study the behavior and interests of your target audience. Adhere to Quora and Google Analytics for relevant data of your audience.

2. Increase Word Count: A research from Backlinko suggests that longer content tends to rank higher in Google’s search result. Research suggests that long-form content fairs better than the shorter ones. The audience today wants to read about a subject in detail. They are ready to invest time in a quality read. Long gone is the notion that consumers have a short span of attention when it comes to website content. The SEO expert Neil Patel believes that longer posts usually perform better on every level. The more value you contribute to the reader, the better you will register in his mind.

3. Responsive Website: A responsive website can effectively work on several devices with varying screen sizes. The easy availability of smartphones and the internet has lead the maximum audience to search their requirements with the help of a mobile phone. It is not only important but mandatory for the success of any company to have a responsive website. A few advantages of a responsive website are:

  • visually-appealing infographics: Your audience is more mobile-friendly. They search for precise solutions to their queries and desire precise information as well. With a handy smartphone, they can easily access the information. A responsive website gives your company the advantage to entice the customers effectively as done on the computer desktop. The appearance of the website should not be compromised.
  • Increased speed:  Your mobile audience does have a short attention span. If your website fails to load within 3-4 seconds, your user might abandon your site. A responsive website ensures that the website pages when accessed through any other device, load in within a short time. It also ensures a lower bounce rate as an engaging website will not keep your visitors waiting. If the site is not optimized for other devices, it will take a much longer time to display than required.
  • Enriched User experience: A responsive website will eliminate the need to zoom the mobile screen for a better visual. Your visitor will not be happy with the constant adjustment of the text size. You need to create a seamless user experience for them. This quality experience will allow them to stay with your site and in some cases promote it as well.

4. Update Old Content: Fresh content is believed to enhance your user experience. The inclusion of fresh images or in trend videos related to your article or blog helps in enhancing the user experience further. As the old content may contain outdated information, it is advisable to update your content. Fresh content provides you with an opportunity to involve new links. You can also analyze your content and segregate the non-performing ones. The non-performing content can be given a new life to make it work for your audience.

5. Research Competitors: Researching a competitor is one of the vital elements in updating your information relevant to your business. As keyword forms an important part of SEO, researching for keywords used by your competitors also becomes critical. You can make use of their research and use the relevant keywords in your content.

These techniques are more like requisites to make your website stand out from the crowd. They are basic but the most effective and efficient ones to follow.

1.  Google Analytics (Analysis)

Google analytics showcases important and required internet statistics with reference to your website. These insights can efficiently contribute to the further development of your website. Its analyzed data promotes new changes that bring productive results for the company. The analysis provides us with insights like

  • Source of traffic: Analytics outlines the source of your visitors. It differentiates the traffic generated through paid advertisements, referral link, organic search or any other website. This helps you to track your sources effectively and strengthen the ones that generate the maximum result.
  • Visitor details: Google Analytics offers detailed information on your visitors. Details like their location, average age, gender, interests, and device are arranged in a statistical format offering a quick view of your webpage insights.
  • Enriched User experience: It informs you on the popularity of the distinct pages on the website. The response of your visitors helps you to analyze which pages are working successfully and which require more work. It allows you to channel your efforts to the required areas and enhance their usability.
  • Bounce rate: The bounce rate is calculated when visitors abandon your website right after their first-page visit. They might not find your website engaging or relevant to their search. Irrelevant content, improper layout, and slow loading speed are also a factor for increased bounce rate.

2. Ubersuggest (Keyword Research)

Ubersuggest is a keyword research tool that generates keyword ideas related to your search. It also displays monthly search volume, cost per click, PPC, and relevant suggestions. A Keyword is a vital element for your content. Website content like blogs should include the use of relevant keywords in the correct ratio. You should include keywords that have maximum search volume.

3. Answer the Public (Questions)

Ubersuggest is a keyword research tool that generates keyword ideas related to your search. It also displays monthly search volume, cost per click, PPC, and relevant suggestions. A Keyword is a vital element for your content. Website content like blogs should include the use of relevant keywords in the correct ratio. You should include keywords that have maximum search volume. Answer the public provides you with various questions that you can create with your keyword. Audience search online for questions that can solve their query. When your content adheres to that format, it can better rank on the search engines. Answer the Public prepares questions like What, Which, Where, Who Why, How, and Vs with respect to your keyword. Displaying your content in the form of questions and answers helps you to better feature on SERPs.

4. Detailed.com (Competitor search)

Detailed.com provides you with a list of several industries and popular websites related to the particular industry. It gives you the opportunity to deeply research your competitors at one location. This reduces your hassle of research. You can easily access their content for inspiration or updating your own information. You can go through the content for a fresh perspective on your idea about a similar topic.

5. Wordtracker Scout (Competitor Keyword Search)

Wordtracker is a Chrome extension that highlights the common keywords used by your competitor. It offers insights on the major keywords used by a particular website. This tool segregates the important keywords relevant to your topic and what opportunity they hold. It comes handy while researching your competitor and their content. The tool lays out the keywords used by your competitor which comes handy while creating a blog or article.

What are Search Engine Crawlers?

A search engine makes your content available to your audience. Search engine crawlers include a team of robots that help Google discover new content through URLs. The content can vary according to different formats like text, image, video or pdf. They crawl through available links and also follow additional links associated with it. The database is then stored to the server to make it available when required. This process allows them to discover the maximum of publicly available content. You can submit your website individually to the search engine for crawling or request for a recrawl.
Search Engine Optimization is a critical part of an online business. With humongous competition in the digital space, it becomes mandatory to update your information and sway your tactics according to the updates brought in by the Search engines.